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We already presented to you the reasons to have an online store. You can be reminded of them here. Now we will present to you the two main types of online stores – B2C and B2B. Generally speaking, the term B2C (Business to Clients) encompasses the relationship between a given business and the consumers, while B2B (Business to Business) is meant for the relationship between business partners or between a given business and the corporate clients.
If you think about it, you would realize that there are many differences between the B2C and B2B processes. The clients in the two cases want different things and quantities, they have different business interests, they buy at different prices.
This is the reason why if you are a seller you can’t offer online sales by using the same platform for both types of clients.
What do the consumers want (B2C)?
The consumers want:
What do the corporate clients want (B2B)?
The corporate clients want:
When you start selling, think carefully about who you want to sell to – consumers or corporate clients. Retail or wholesale? If you think that both markets are within the range of your interests, use two online store platforms – B2C and B2B, with clearly outlined differences. That way, your investments would be bigger, but you would be spared unpleasant orders-related moments, you would show respect to both of your target groups, you would make the ordering process easier and you would have more differentiated databases, which are particularly valuable from a marketing point of view.
No business can sell everything to everyone. Start with the following questions: “To who do I want to sell my products? To whom can I sell them? Why?”. After you reach the answers, you will be halfway through to the goal. For the other half, you can rely on Composity.
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