How to use CRM to better manage your business?

Alexandra Vezirova
4 min
How to use CRM to better manage your business?

Not every day you come across a tool that plays a role in every aspect of your company. For owners of small business tools like this, they are highly desirable because they allow us to keep budgets agile and make the processes in our companies run smoothly.

That is why having a CRM system for a small business is crucial. CRM does a lot to help you track, manage and engage with your prospects and current customers. But it also does much more than that. When you know where to look and how to use the data properly, CRM can inform not only your efforts for customer service, sales and inbound marketing, but also all the different aspects and different departments in your business.

So, if you are interested in maintaining the smooth running of your business and providing your customers with the right products and solutions, look no further. You have come across the perfect option for you - Composity.

Let's dive into how CRM touches and supports every department in your business.


The more information you have about your marketing efforts, the better you can target the right people with the right content. And your CRM is crucial to the implementation of your entire plan.

CRM monitors your prospects and current customers by tracking their behavior and experience. From there, you can evaluate this information and look for key patterns, such as which pieces of content are most engaging to your audience and which types of outreach materials are most engaging.

Think of CRM as another tool at your disposal to track your marketing effectiveness. By identifying exactly what motivates people's actions, you can redouble your efforts to deliver the most impressive results and create content that can be more useful to your potential customers.


Every tool that helps your sales team is a good tool, and your CRM is one of the best. CRM creates efficiency that your sales team can use to focus and ensure that it focuses where it matters: sales.

Use CRM to create tasks and automate follow-up and email campaigns so that your sales team doesn't run them efficiently. In addition to opening up time in their schedules for everything else on their to-do list (which in turn allows them to manage their time better and sell more products to more leads), it also unloads imaginary processes and protects against errors. The result is not just more sales, but more efficient sales.

Customer service

Poor customer service experiences can end customer relationships before they even begin. And with so much effort to do it right, it's a good idea to use all the information you have to meet the needs of your customers.

CRM allows you to easily track past behaviors and actions by providing you with basic information that can be essential when striving to provide a customer service solution. It also shows your customers how much you value their partnership and that you are willing to put in the extra effort to get to know them better and ensure that their experience is optimal.

Product development

Your product development team needs to know the specific features and resources that your audience finds valuable. With a CRM system, you can easily download the results of your top customers to evaluate what they have found most useful, and contact them if necessary to find out what else they may be looking for in the market. This kind of insight is invaluable when you strive to expand your product line and improve your implementation processes. Your CRM offers information that you won't be able to gather from anywhere else - or at least not so easily.

Software development

Your software development team is there to ensure that your website and software always run smoothly for your customers. If the user has problems, they are also available to correct things.

The CRM system provides an important advantage here, as it gives your software development team the ability to monitor any software service issues that your users encounter. And your CRM can highlight models that suggest a bigger problem, which can save your company a lot of time. Your software development team can download records related to each customer who comes to you, which can lead them to a broader system problem or at least a more productive solution that takes less time to resolve.


It takes a lot of effort to run a successful business, but that doesn't mean your leadership team is always up to date. CRM gives management a window to your audience, including what they think of your product or service and what their experience has been so far. View your CRM dashboard as a distillation of the insights and analysis you already discuss with your leadership team in a simple format that offers basic information without requiring your brand leaders to spend hours interpreting the data they have.

And as for the final…

As you can see, there is almost no area in which your CRM cannot provide at least some benefit. If you have not yet invested in CRM software, trust us to provide you with an all in one system that will help your business.